I / What they needed
The brief.
A fashion entry that could behave like a campaign world rather than a catalog template, with deliberate pacing from opening frame through collection story and lookbook.
4collection stories
II / What we built
- 01A custom full-screen opening sequence and editorial navigation
- 02Four named collection stories with distinct art direction
- 03Lookbook, product-story, and house sections in one continuous experience
- 04Desktop and mobile layouts tuned as separate compositions
The website.
Desktop and mobile views of the published site.
Before we begin.
01Is VËLOUR built from a standard theme?+
No. It is a custom portfolio entry with a full-screen opening, collection narratives, lookbook behavior, and a purpose-built visual system.
02What does the case count?+
The number four refers to the named collection stories in the delivered source, not to sales or audience performance.
